Do Friends Influence Purchases in a Social Network?
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Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author.
منابع مشابه
Homophily or Influence? – Analysis of Purchase Decisions in a Social Network Context
Consider a firm selling products to consumers in a social network. The firm knows that friends in the network often make similar purchases. The question is: what is the reason behind this similarity? Is it because they have similar tastes, since, after all, they are friends? Or, is it because one influences the other’s decision, as they communicate frequently? Consider that the firm wants to im...
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تاریخ انتشار 2009